The mission of Rare is to inspire change so people and nature can thrive. Rare is a leading behavior change organization in the conservation world. For over 45 years and within 60 countries, Rare is motivating individuals, their communities, and their local leaders to adopt behaviors that benefit both people and nature.
Rare uses a people-centered approach by investing in people and nature as a solution to enable conservation and overcome development challenges. This approach is rooted in behavioral and social science and design thinking, makes environment- and climate-friendly behaviors easier to adopt, and the impact longer lasting.
Other programs of rare are ‘Revitalizing Coastal Communities,’ ‘Empowering Farmers,’ and ‘Inspiring Individual Climate Action.’
Membership representative of rare is Ariane Steins-Meier, Director. https://rare.org/